One of the nation’s first nonprofit coding schools, Zip Code Wilmington (ZCW) trains hyper-motivated individuals through an intensive 12-week software development bootcamp. With the increasing demand for capable software developers, ZCW needed a website that clearly showcased their unparalleled training program and graduate placement ratios to both prospective students and interested partner companies in need of qualified coding talent.
Zip Code Wilmington approached Stratus with the vision of a total website redesign to position ZCW as a future-thinking, modern, and credible school. A simplified navigation easily guides visitors to the information most relevant for them, and the design encourages prospective student and corporate partner conversion at all stages of the buyer’s journey with varied calls-to-action (CTAs) such as: Learn More, Apply Now, Watch Alumni Videos, Why Code?, Our Pricing, Our Curriculum, Contact Us.
Using ZCW’s goals of increasing student enrollment and acquiring new corporate partners as the navigation for all decisions, Stratus applied our 5-phase website process to deliver a modern that appeals to both audiences. Client-centric copy on the new site now showcases the value and the “why” to visitors, allowing two distinct visitor segments to relate and identify with the website.
With one of the nation’s most rigorous coding bootcamp programs and a website built for ongoing growth, lead generation, and optimal user experience, Zip Code Wilmington is poised to raise the standard of excellence for coding education and professional developers across the country! We’re excited to show off this slick site—check it out below!