When you’re a revolutionary company (and if you’ve ever gone through the pain of figuring out how to secure student loans or higher ed financing, you’ll understand that Nitro is truly revolutionizing the industry!), you need to emphasize that message loud and clear. You don’t just need a website, you need a brand created – logo, colors, fonts, styles and treatments, and assets that work in unison to showcase all the value and goodness your company delivers. Stratus’ team of Thinkers, Doers and Creators worked collaboratively with Nitro’s team to build a brand that commands attention and a website that motivates visitors to take action. Nitro College (Nitro) helps people figure out student loans, a complicated and often overwhelming process. They needed a website that helped student loan applicants understand that process and available financing options in a simplified, non-threatening and neutral way.
But the ideal website for Nitro needed to do more than simply showcase their value and commitment to being a student loan advocate. It had to convert visitors to leads, leads that Nitro can nurture and continue to educate with quality content and informational resources. Built in HubSpot’s Content Optimization System (COS) website platform, all Calls-to-Action (CTAs), forms, email templates, landing pages and workflows on the website or working in conjunction with the website’s conversion points are also built in the HubSpot inbound marketing software platform. That means every visit, every lead, every action point taken by a user on the site is trackable. With the launch of this new website, Nitro now has a powerful sales tool that works 24/7 to fill their lead pipeline and produce measurable analytics. It’s a revolutionary website approach for a revolutionary company. Genius.